Interstitial Ads
Interstitial ads: full-screen placements at natural breaks
Run CPM, CPC or CPA Interstitial campaigns timed to natural transition points — or add an Interstitial unit to your site and turn high-attention moments into revenue.
Timed to natural pauses in the experience
An Interstitial takes over the screen at a transition point — between app screens, page loads, or game levels — rather than interrupting active reading or play.
That timing is what makes it one of the more attention-grabbing formats available, especially on mobile.
Why run Interstitial with AdsBender
High visibility
A full-screen placement is hard to miss, which tends to translate into stronger completion rates.
Mobile-first reach
Interstitial performs especially well on mobile, where screen space is already limited.
Creative flexibility
Run image, HTML5, or video creative depending on what the offer needs.
Efficient bidding
Automated bidding tools help you get the most from every dollar without babysitting your campaigns.
Verticals that perform well with Interstitial
Apps
A full-screen moment between app steps is a natural spot to promote an install.
Games
Level transitions and loading screens double as high-attention ad breaks.
iGaming & Sports
A full-screen placement gives time-sensitive betting and casino offers room to land.
VPN & Utility
A brief, unmissable moment works well for software that needs a clear pitch.
The Interstitial toolkit for advertisers & publishers
Self-serve platform
Launch campaigns, adjust bids, and fine-tune targeting from one control center.
Budget & bid tools
Automated bidding helps allocate spend efficiently as a campaign runs.
Real-time auctions
Traffic is priced through live auctions, which helps you avoid overpaying for impressions.
Conversion tracking
Hook up your tracker of choice and pull performance data through the API.
Campaign guidance
Get help structuring a new campaign from a team that watches this format daily.
Live partner support
Reach a real person when a campaign needs a second look.
Interstitial specs
| Pricing models | CPM, CPC or CPA |
|---|---|
| Where it shows | Covers the whole screen at a natural break, such as between page views. |
| Versions | Full-screen interstitial, and an interstitial scratch card: a small teaser that opens into a promo overlay. |
| Recommended size | 1024 × 768 px full-screen; 250 × 250 px for the scratch card |
| Creative types | Image, HTML5 or video |
| Devices | Desktop, mobile and tablet. New campaigns target all three by default. |
| Country targeting | Choose from 66 countries, and set a separate bid for any of them. |
| Budget and bids | A campaign's total budget starts at $10 and the smallest bid is $0.01. |
| Frequency cap | Optional. By default a visitor is shown a campaign once every 24 hours; you can choose another limit when you create the campaign. |
| Review | Every campaign and every ad zone is reviewed before it serves. |
Interstitial FAQ
When does an Interstitial appear?
At a natural break, for example between page views, app screens or game levels. It covers the whole screen, so it is timed to a pause rather than to active reading or play.
Which creatives can I run as an Interstitial?
Image, HTML5 or video creatives. The campaign builder shows the recommended size for the version you pick, and there is a scratch-card version that opens from a small teaser.
Which pricing models can I use for Interstitial?
Interstitial can be bought on CPM, CPC or CPA. You choose the model when you set up the campaign and the bid is yours to set. The pricing models page explains how to choose between them.
Can I limit how often a visitor sees my Interstitial?
Yes. By default a visitor is shown a campaign once every 24 hours, and you can choose another frequency cap when you create the campaign.
Other ad formats
Compare all ad formatsChoose a pricing modelInterstitial in the glossaryPopunder vs. Interstitial: which converts better
Ready to try Interstitial?
Whichever side of the network you're on, it takes minutes to get your first campaign or ad zone live.